The Letra beer will internationalize the brand in an adventure with more than 6000 kilometers made of motorhome.
The Letra beer marks the beginning of its internationalization with a 20-day trip, 6000 kilometers for 7 countries, with many barrels of beer scattered throughout Europe. With the name "Letra Brew & Beyond" this project aims to promote the brand internationally, create business bridges with distributors and intermediaries, and also produce new craft beers in collaboration with renowned brands from Spain, France and Belgium. The departure is planned on February 27 at 6:30 pm in Vila Verde, passing through Spain, France, Belgium, Luxembourg, Switzerland and Italy. On this route, the stops will be to carry out proofs of Letra in craft beer bars and also the participation in two festivals, one in France and another in Spain.
There are three crew members in the beer motorhome, Filipe Macieira, the founding member and brewer of the brand, Diogo Matos in charge of foreign sales and Maria Fernandes, a friend of the brand who does not consume or appreciate beer, but accepted the challenge of accompanying them to be a craft beer expert in just 20 days. The adventure will have daily updates with photos and videos on the Facebook page of the Brew & Beyond Letter, so that all followers of the brand can also be part of this adventure.
Filipe Macieira, one of the founding partners of the brand, says that "this trip had already been conceived in 2013, but at that time it was still not the ideal time to reap the best fruits, currently with the line of beers matured in Port wine barrels, Letra on Oak, the impact of the brand will be different." After 6 years since the idea, the brand will be exposed in the European market.
For the year 2019 the Brewers of the Letra promises several new things as Francisco Pereira says: "This year we intend to launch a new website with a new online image, the opening of a new Letraria at the Sé de Braga and the creation of a mobile point promotion, bringing the letter even closer to its customers. "